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Update: This can be achieved using the Linkit module.

I was recently doing some more development work on a website that I created for Costley & Partners - a solicitors firm based in Caerphilly, South Wales. Among other things, there is a view showing all members of staff, and a view listing of of the services provided by the firm. The staff member pages list the specialist areas of law for each employee (where applicable), and the the services pages also describe the employee that specialises in that area.

What I'd like, is have all references to a staff member on a services page link to their page, and all references to a service on a staff member page link to the page where they can get more information about that service. However, instead of the user manually having to add the links themselves, I'd like for it to happen automatically - sort of link how the Twitter module automatically links to usernames and hashtags.

My thoughts are to have a module where you declare the terms, and their associated URLs, and then add a filter to an input module to search for the terms and convert them into links. I've searched through Drupal.org, but can't find anything that adds that functionality.

Maybe this will be a good module development project?